SEO Vs. SEM Vs. PPC: Is There a Difference?
Sam TreinishAugust 22, 2019
What Is SEM?
Search engine marketing (SEM) is the umbrella under which all digital marketing tactics fall, whether free or paid. The ultimate goal of SEM is to increase your company’s website visibility on search engines — and by search engines we mean Google, Yahoo, and Bing. SEM is also referred to as search marketing. Google is the most popular search platform.
Search engine optimization (SEO) and pay-per-click (PPC) fall under the SEM umbrella. SEM has become a crucial part to a company's marketing strategy — the majority of new visitors to a website find it from a search on Google. This presents an opportunity for manufacturers — buyers are researching you online and since they enter search queries with the intent of finding information, they are in the right position to receive marketing messages (but make sure your content connects with them or else they simply won't click!) Keep Reading....
